Moussa Dembele turned his back on Fulham to join Scottish giants Celtic - and trebled his wages at a stroke.
The 19-year-old signed up for a four-year deal at Parkhead and also increased his pay packet from around £6,000 to somewhere close to £20,000 at the stroke of a pen.
Celtic are also believed to have handed the former Fulham striker a £250k signing-on fee to ease his journey north - but most importantly - Dembele will be a shoo-in for a starting place under new Bhoys manager Brendan Rodgers.
He will partner 40-goal Leigh Griffiths up front, and break with the somewhat stolid and safe 4-2-3-1 set-up favoured by outgoing boss Ronnie Deila.
Griffiths has already been bullish about refusing to play second fiddle, but the prolific hitman won't have to.
Rodgers frequently played 4-3-3 at Liverpool courtesy of Luis Suarez, Raheem Sterling and Daniel Sturridge, and is known to favour a more attacking outlook offering Dembele a Scotland international partner in the same vein as the one he just left.
Dembele hit 17 of the 40 goals he and Ross McCormack scored to save Fulham's bacon last season.
And the Frenchman took the advice of Frank Leboeuf, as revealed here on GetWestLondon, see above, to join a club where he is going to play in the Scottish Premier League as well as the Champions League, assuming Celtic make it out of the qualifers.