Zoltan Gera promises to show no love for West Brom when Fulham travel to The Hawthorns on Saturday.
The Hungarian forward is a loyal fan of the club with whom he spent four years, but insists playing against his old club will only bring out the best in him.
He said: "It will be a special day, I had four great years there and I'm looking forward to seeing old friends and players - but I want to win.
"Yes it is West Brom, and it will be a good feeling, but I have an extra incentive to play well.
"They're a great club, and I support West Brom, but not for this game."
Gera attracted many admirers in his time at West Brom and was instrumental in their 2004/5 'great escape'.
But since joining the Whites, Gera feels he has a point to prove and believes Saturday is the perfect stage to show Manager Roy Hodgson that he means business.
"Of course I have something to prove," he said. "I want to improve and play well for my new team. This is my job, and hopefully I can play well on Saturday."
Gera could receive a rapturous reception at the Hawthorns, but he is also prepared for the inevitable boo-boys, should they surface on the day.
"I don't know how they will be now - maybe they will boo - but it doesn't matter. It's just important for me to play well there. The time has come," he added.
The Whites are woeful on their travels and were almost relegated as a result of this last season.
And despite his short time at Fulham, Gera has already noted the difference when the squad is removed from the home comforts of Craven Cottage.
He said: "At home the fans are very good, and I enjoy myself in the home stadium.
"But we need to improve away from home, and we need the away support - it's very important."
West Brom will be buzzing after their victory at Middlesbrough, and while Gera is full of admiration for his ex-club, he feels he has a new lease of life at Fulham.
He added: "Fulham have more experience in the Premier League than West Brom, so that is the difference - that's why I came here.
"West Brom are playing well, they're a good passing team and have a good manager in Tony Mowbray - an intelligent person, good players - but we must beat them."