Derby are living proof that talent alone does not bring about success, according to Ian Holloway.
The Rams have spent vast sums of money in recent seasons to try and win promotion to the Premier League but have failed to impress this season after being losing play-off semi finalists last year.
Nigel Pearson and Steve McClaren have both lost their jobs this season with Gary Rowett now the man in the iPro Stadium hotseat.
And QPR boss Holloway was critical of how owner Mel Morris chops and changes things at the drop of a hat.
He said: “They prove talent alone can't do it. They've got more than enough talent but it's about the culture of your club and how you're going to work.
“I feel they've had too many changes. They've got another head coach, they're going to look at their tactics and changed their tactics.
“Their owner has said he wasn't playing the Derby way. What is that? I don't know. You have to adapt your tactics to win every weeks and that's not easy.
“They've got talented players but can they do it? Who knows.
“Unfortunately for them, the year we went up they probably should have. They had loads of the ball but didn't score and Bobby Zamora did. That causes frustration.
“It might not work. Good luck to Gary. Did he deserve to lose his job at Birmingham? No. He's now at Derby with a whole different set of problems.
“He will have expectation on his head and he'll have to learn. He hasn't had that before. At Burton, the expectation wasn't that massive and at Birmingham, he took over after they lost 8-0.
“We know it's a tough game but it's one we're looking forward to.”