Chelsea this week announced they are freezing all ticket prices for a fifth successive season and will also be introducing a new discounted category for U20s.
The overall price freeze for the 2015/16 campaign covers all the non-hospitality sections of the Stamford Bridge for all domestic league, cup and European competitions, and includes seats sold to members as well as those which go on general sale.
Concessionary-price season tickets for the new, extended junior category and for supporters aged 65 or over are available in all home areas of the stadium.
Members aged under 20 or 65 years and over will be able to buy tickets at concessionary rates for the East Stand for Premier League games and Champions League knockout round matches, and for all home areas for domestic cup ties and the Champions League group-stage.
Blues chairman Bruce Buck said: "We constantly review our ticket prices, and discuss our pricing structure with our fans.
“This is the eighth time in 10 seasons there has been no increase in the cost of general admission tickets at Stamford Bridge and now we are going to help more of our younger fans with our new concessionary pricing for our supporters in the under-20 age group.
“We recognise the importance of our younger fan base to the present day and the future of Chelsea.”
Chelsea have also signalled their intention to continue assisting supporters attending their away matches with travel and ticket subsidies.