It's no surprise that Matthew Benham has had enough of some of the Brentford moaners at Griffin Park. The only shock is it has taken this long for him to snap.
The Bees owner is not a regular social media user but, in three tweets, made his frustration clear about the Griffin Park moaners after his side drew 1-1 with Derby.
In two tweets following the final whistle, Benham wrote: “A really excellent performance tonight from a young, hungry side, created the vast majority of chances.
“Think the moaners must've been watching a different game!”
He added after responses said the boos at the final whistle for the referee Andy Davies who did a Clive Thomas (blowing the whistle as the Bees were pushing deep into the Derby half to grab a late winner): “1. Yes I know boos at the end were for the ref 2. Can't see how constantly getting on the backs of players DURING the game helps the team”
By and large, the atmosphere against Derby was supportive but there was an element in the crowd who were quick to get on the players' backs at the first opportunity.
To me, there's a difference between expressing frustration, while supporting the team, and simply criticising for the sake of it.
If I was asked to sum up the season so far in one word, I'd opt for 'frustrating' – Brentford have been the better side in most of the games they have played but don't have the points their performances have deserved.
The phrase 'it's a results game' doesn't apply in the minds of the Bees' management as much as it does in the general footballing world.
Their belief is good performances and doing the right thing will lead to results and, bar the final finish, performances have been there which is why the club's hierarchy are calm despite the start to the season none of them wanted.
As much as anyone who went enjoyed the 1-0 win at MK Dons in December 2009 where the Bees had one shot all match and won the game, the general run of play would be a cause for concern.
Will they be frustrated by the season so far? Of course they will be. This is a run of form like none I've seen at Griffin Park as, normally, when Brentford have a winless spell it's because they are playing poorly and this team is performing well.
Now, in my opinion, there's a difference between showing frustration on the terraces and moaning.
If we take last night as an example, fans were urging the Bees to shoot when they got the ball in the area and groaning when they tried one pass too many and lost the ball.
To me, that's showing frustration rather than moaning. You're wanting your side to get the equaliser and you're urging them to have a go for goal.
However, certain supporters give off the impression that they want Brentford to lose or to have a bad game because it proves certain prejudices they have correct. Yet, when they have a good game they never give them praise.
They normally have their targets with Romaine Sawyers and Nico Yennaris being the popular players to criticise for the slightest mistake.
It's this that needs to stop at Griffin Park. It was a disgrace a few years ago when fans sarcastically cheered Jack Bonham, who admittedly was having a game to forget, when he picked the ball up. I recall Harlee Dean rebuking the fans on social media and getting an earful as a result.
Benham's tweet provoked a reaction from a number of social media users who appear to have a trait of wanting their feelings about certain players proven right rather than see Brentford win.
For better and worse, social media has changed the way we live and it has certainly changed football.
It gives the stars a chance to communicate directly with the fans and engage with them – everyone appeared to enjoy Barbet joking about his Norwich penalty after his wondergoal against Bolton.
But there is also a nasty side of it, as Dean Smith alluded to in his press conference last week as he believes it makes his and his counterparts' jobs harder. Benham's tweet and the reactions to it prove that precise point as it's very easy to shoot from the hip.
Benham has taken plenty of criticism in the past few years. Some of it has been deserved, a lot of it has been unwarranted and completely false. He has made the odd poor decision, as we all do at times, but they are made with the intention of making Brentford FC better.
My personal favourite is the ridiculous suggestion that he is pocketing money from player sales. Given that Benham has put £100million into a business that is making a financial loss each year, it's the most absurd accusation to come out with.
A fair question to ask, though, is whether being forced to sell key players in most transfer windows can truly go hand in hand with making a promotion push.
Normally, Benham prefers to stay in the background as is his right to do so but I hope he takes the replies with a pinch of salt and continues to make decisions with the best interests of the club at heart as he always has done. That's not to say they won't be scrutinised and questioned (and they should be) but there has to be that basic level of respect.
I've noticed a number of his counterparts at other clubs tend to only go on social media when their team wins, so they can lap up the adulation from sycophants, but are quiet after a defeat to avoid the criticism.
Others, on the other hand, put their standing with the fans before the best interests of the club.
Crystal Palace, for instance, have had a poor start and Steve Parish was vocal on Twitter before the sacking of Frank de Boer.
But the one line that raised eyebrows was “90% of Fans wanted Sakho which was always going to limit what we could do.”
That, to me, is not how to run a football club. The Benham way of having a structure in place and sticking to that structure's basic principles is more likely to ensure a healthy and prosperous club.