People new to the area are being targeted in a campaign by Brentford FC's independent supporters' association BIAS.
They are aiming to get people who are not originally from the area involved as the Bees look to secure promotion from League One. And they started with a roadshow in Hounslow High Street before the Chester City home game two weeks ago.
A large number of Saturday shoppers were given complimentary tickets, along with a flyer giving directions to Griffin Park and information on how to buy tickets for future games.
BIAS spokesman Phil Marchant said: "Since our conception, one the primary aims has been to maintain and increase support for Brentford Football Club.
"There was a comment in the Aldershot away programme about the number of Brentford fans that had moved to Hampshire, which again highlighted the migration of Brentford supporter families away from the club's area as the local industries closed.
"It's the new residents with no connection to Brentford Football club who BIAS wanted to target.
"After a slow start, people started to accept the tickets on offer. Some returned to request more tickets as their brothers wanted to bring their nieces and nephews along.
"Some of the tickets went to lapsed fans who had not been for some time, in the hope that the good football currently being witnessed will re-ignite their passion.
"When we were approached by a wheelchair user, a quick call to the football club was all that was needed to arrange for the necessary tickets to be available for collection.
"It was a great feeling, looking into the family stand and recognising some of the faces, smiling, cheering and celebrating Brentford's performance.
"Hopefully now, whenever those kids get dragged out to shopping, their will be only one question on their lips, 'mum, dad, can we go to Brentford this afternoon.'"
BIAS will now contact people who accepted tickets to see if they enjoyed the experience and will be passing on their contact details to the club.