Dean Smith admits Brentford cannot afford to ignore the sort of figures being bandied about in relation to Scott Hogan.
West Ham are reportedly ready to up their latest bid of £12million for the striker by another £500k, having already had two approaches for £10million knocked back.
The Bees value Hogan at £15m, and while head coach Smith would love to see the 14-goal man stay, he knows just how unlikely that will be.
Smith said: “Scott's scored a lot of goals for us, and while we don't want to lose anybody, we know there's a market place out there where there's some big numbers floating about, and if it's the sort of numbers people have been mentioning, the club will have to listen.
“We'd prefer him to stay and score goals here. Don't forget he was out for 18 months with two ACL injuries and has been nursed back. We hope we can continue his development here, and my desire is to keep him, but we all know what an attraction the Premier League is.
“I believe he can play in the Premier League. He's a natural goal scorer, he's got pace and strength, he makes great runs, he's bulked himself up in the gym and he's also a studier of the game. That's what makes him an attractive proposition.”
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