Brentford have agreed a two-year partnership agreement with mobile gaming company LeoVegas, covering their final two years at Griffin Park.
The two parties agreed a deal that will see LeoVegas.com become the lead shirt sponsor as well as title partner.
The two-year partnership means that when Brentford’s new adidas shirts are revealed at 1pm they will feature LeoVegas’ iconic branding.
The mobile gaming company will also be displayed above the goal at the Brook Road end of Griffin Park and on the Braemar Road stand as well as on pitch side and programme advertising and at various promotional events.
Mark Devlin, Brentford FC Chief Executive, said: “I’m delighted to welcome LeoVegas on board as a partner of the Club.
“We are pleased to add a rapidly growing brand like LeoVegas to an already strong commercial family that includes local, national and international companies.
“During our discussions with LeoVegas it was clear that they were a company we could work with.
“There was a synergy between us and the benefits of the relationship appealed to all parties. We believe there are common values we share and we look forward to working closely with LeoVegas over the next two years.”
Jon Sinclair, Head of LeoVegas in UK and Ireland, said: "We're delighted to announce our partnership with Brentford FC.
“The much-loved club is, like us, ambitious and innovative - which perfectly aligns with our technological expertise and mobile first ethos.
"This partnership marks an exciting growth in our sports offering, and offers the perfect platform for us to engage with more football fans – something which is important for us to do over the coming months as we focus on the evolution of our sports betting product.
"Brentford play in one of the most-watched leagues in the world and have incredibly loyal fans - we're thrilled to be at the heart of the action with them."
LeoVegas has cemented its position as a world leader in the mobile gaming industry, and since summer 2016 has been growing its sport offering – with the launch of its sportsbook and growing sponsorship roster, including partnerships with Leicester Tigers and professional golfer Mathias Schjølberg. The partnership with Brentford FC aims to increase its presence in the football industry and make the company a household name amongst sport fans.