Superdry hoodies ;Adidas originals trainers
David Camerons idea about hugging a hoodie failed to take off but the nation is increasingly embracing the hoodie itself as an essential fashion item.
Once the source of lurid tabloid stories involving much wringing of hands about the state of the nations youth, the hoodie is now rapidly becoming a fashion staple for men and women, combining urban cool with the handy practicality of being warm and keeping the rain off your hair.
Dressing down can be just as tough to get right as dressing up for a big night out nowadays, thanks to the proliferation of modern street fashion that has been adopted by most of the major brands.
Sport and music stars such as Tinie Tempah and Jessie J have honed the look to perfection, with an eclectic mix of retro cool, bright colour combinations and brand fetishism with the hoodie very much an essential part of the look.
Part of the appeal is versatility, ranging from Kanye West wearing an old skool trefoil emblazoned Adidas hoodie under a denim jackets to underpants entrepreneur David Beckham sporting his hoodie under a sharply tailored blazer for a more preppy look.You may just be looking for something to get cosy with on the sofa or a way to keep warm when you rush out of the shower as you leave the gym but the hoodie is becoming a key part of every womans wardrobe.
You can choose to keep it simple with a smart logo from Adidas or Nike if thats your style or enjoy a bright blast of colour from a G Star RAW or a new Superdry hoodie if you want to stand out from the crowd.
Layering is the key to coping with the winter months and this is where the hoodie proves unbeatable, combining practicality with comfort and style.
The classic look of hoodie, baggy jeans and hi-top trainers was inspired by New York skate and hip hop scenes of the 1980s and 1990s but it translates perfectly to the cold streets of the UK.
You cant go wrong with old skool footwear such as buying Adidas Originals trainers or Converse high tops and teaming them with jeans from cutting edge brands such as Bench, Voi or Firetrap. Try combining your hoodie with tracksuit bottoms or sweat pants from the likes of Demo or Bench if you want a more sporty style.
You can even complete the look with a pair of fashion headphones from the likes of Dr Dre that will keep you cutting edge while letting you enjoy your music on the move.