A video message warning people of the potential flaws of "white striping" in raw chicken has been released.

It is one of the most popular meats which is a regular part of most people's diets , unless you're a vegetarian or vegan.

Also as one of the healthier options for meat eaters - much leaner than the likes of steak or lamb - 2.2 million chickens a day are consumed across the world, according to the Daily Mirror .

As a result of this demand the poultry farming industry is stretched and the Compassion in World Farming (CIWF) has said it is having a telling effect on the quality of chicken.

Compassion in World Farming warn people about white striping in raw chicken

The video, created and published by CIWF, highlights the white strands of fat which appear on the chicken - it says this is because of the conditions the birds are kept in and are developed in factory farms.

Traditionally, chicken breasts are plump, tender, and have a small amount of fat running along the sides – but not in strains cutting through the fillets.

The striping is down to the way chickens are raised in intensive farming, although white striping only affects a small percentage of chicken meat in the UK.

Farmers are under pressure to produce the birds on a mass scale, so some do everything to make their animals grow bigger, and more quickly.

And chickens are fattier as a result.

2.2 millions chicken are consumed daily across the world

A study last year by the University of Arkansas and Texas A&M concluded "the severity of white striping has increased in recent years".

Scientists found white striping present in 96% of the 285 birds they tested.

This white striping does not just mean more fat, but it also "negatively impacts meat quality," according to the researchers.

It is worth mentioning the study above was in the US – where farming is not usually as high quality as the UK and Europe. But it does happen in the UK as well.

So look out for white striping and avoid it if you can – but you do not need to throw your meat away if it's there.

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