An historic pub in Eastcote will not be changing its name after impassioned residents launched a campaign battling against the plans.
The Case is Altered in High Road has been taken over by new management who planned to change its name as part of a revamp.
This decision caused an uproar among loyal customers and an online petition launched on Monday February 27 picked up 1,160 names in one week.
Greg Tanner, who led the campaign, said on the petition: “I am delighted to inform you that our efforts have had the desired outcome.
“We have used the power of the local people to preserve something that has significant community heritage and history, is a landmark, an iconic and unusual name, a place that is loved and holds nostalgic memories for many people.”
In the wake of the campaign, the CEO of owners Mosaic Pub and Dining met with Mr Tanner where he agreed not to change the pub's name.
CEO Peter McDonald said the company had taken the decision because of the commitment the community had shown.
The pub dates back to the 17th century and its unique name is believed to have been coined in the 1500s by lawyer Edmund Plowden.
It is also the name of a comedy by the playwright Ben Johnson during the lifetime of William Shakeapeare.
Mr McDonald told getwestlondon on Tuesday (March 7): “It was never the intention to cause upset or distress in the Eastcote community.
“Our ultimate goal was always to bring a fresh touch to The Case is Altered and combine these with the best elements of the past, staying true to our loyal customers while encouraging locals from further afield to experience our new offering.
“As soon as we started hearing the impassioned cases from the local community we quickly reconsidered our position.
“After understanding the historical origins of the name and the importance to the community, we knew it was the only fitting name.”
The pub is closed until the end of April while it undergoes a refurbishment.
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