The weekend of free events was marked at a VIP launch ahead of its beginning in October and saw authors and students mingle ahead of the second annual festival.
Andrew Ward, Director of Corporate Relations at Brunel University, said: "It is the only free literature festival of its stature. "
Professor Phillip Tew, who is recognised as a leader in contemporary British literature and is the brains behind the festival's origins, added: "The festival only existed in my brain two years ago.
"I thought, maybe a literature festival in Uxbridge because there's a plethora of cultural ambition here."
Alongside the festival, the first ever writing competition was launched , urging people to submit work around the theme of writing local, thinking global.
Thomas Hull, 21, who studies at Brunel, said "I had something written and then adapted it for the submission.
"All of us who were selected from them will have our work published in an anthology."
Lei Harlin, 20, who is also a student, added: "The festival looks pretty good, three of them are our tutors so it's quite interesting to see how they're involved."
Matthias Asiedu-Yeboa, 21, a fellow student, said: "I heard about it and thought why not get involved? The entry was free for the competition and it looks like a good line up."
Those invited to the launch were also given a whirlwind talk of the history of communication by Greg Jenner, researcher for the children's Horrible Histories collection.
The Uxbridge Literary Festival takes place on October 7-9 at Brunel University.