Thousands of pounds have been raised to help pay for the funeral of father David Luke Smith who died in a scaffolding incident last month.
The 38-year-old was taken to hospital after scaffolding collapsed on February 16 in Cricklewood Broadway, leaving two men injured.
The message written by close friend Mini Vohra reads: "Sadly his brain would not respond and we let him go on Saturday 4th March 2017.
"Please help this amazing family give our incredibly beautiful and kind hearted friend the sending off he deserves.
"They have done so much for him, it is now our turn to do our bit.
"David leaves behind a loving sister and mother as well as two teenage children."
Tributes have been matched with donations which have seen the page reach more than £5,000 of its £10,000 target in 11 days.
Tiffany Brown wrote: "Can't believe it, rest in peace David, gone but never forgotten.
"Still in shock thoughts go out to his lovely dedicated family.
"He always looked after me."
Donator Vincent Bradish said: "Sorry to hear about this tragedy.
"I never knew David but I live local to the scene of the accident.
"It really makes a person think about how fragile life is."
His death is being investigated by the Metropolitan police as well as an Health and Safety Executive board.
Officers were called to the scene in February after metal beams fell from the first floor of a building shortly before 11.40am.
Although the condition of one man was stable, the Metropolitan Police said at the time how David had "life threatening injuries".
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