Three-quarters of parents in London would consider taking family holidays during term-time, it has been revealed.
A poll of 1,000 London parents showed 75% sympathised with Jon Platt, the businessman and father who recently lost a high Supreme Court battle after being fined for taking his daughter to Disneyland in term-time.
Two-thirds of parents polled said it is wrong to fine parents who take their children out of school during term.
Meanwhile, more than half of the parents admitted to having taken their child out of school in term-time at least once.
A week-long holiday to Florida in 2015 landed Mr Platt a £120 fine from the Isle of Wight council, who he took to court where they found no case to answer.
The High Court in London concurred and the council took the father to the country's highest court, where five judges ruled the holiday breached the "regular attendance" clause of the Education Act.
This legal precedent means the parent of a child with even one unauthorised absence is breaking the law.
Term-time holidays - yes or no?
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Why do people risk the fine?
Two-thirds of the parents polled who had been fined for taking their children away in term time said they would risk doing it again.
The research by online flight booking site kiwi.com states London parents highlighted cost as the main reason for taking holidays in off-peak times.
The data shows seven in 10 London parents believe holiday costs are too high in July and August, with those polled estimating average savings of £675 by opting for the less busy periods.
Visiting family and relatives abroad is also a major contributor to term-time absences, with 75% of parents saying they've taken their children out of school for that reason.
Although cost ranks high on the list of reasons, almost 1 in 5 parents from London also said they have difficulty competing with colleagues for days off in busy holiday periods.
Some even complained it has caused friction with managers and colleagues and lead to them being bullied into taking days off and made them consider changing jobs.
The parents surveyed were from London and had children aged six to 14 years-old.
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