People in Chiswick are urging Hounslow Council to reconsider its stance on extending free half-hour parking to the wealthier part of the borough.

Previously parliamentary Conservative candidate Mary Macleod successfully lobbied the council to introduce 30 minutes free parking in the borough but it was refused on Chiswick High Road due to the huge profits generated from parking fines on the street.

Residents have had enough of the unfair extortionate fines on the High Road and have sought help from Ms Macleod, who has urged the council to allow shoppers in Chiswick to benefit from the same measures as those in other parts of Hounslow currently do.

Ms Macleod, who criticised the council for imposing extortionate parking fines in Chiswick, said: “I’ve been contacted by a number of residents who have received unfair and extortionate parking fines on Chiswick High Road asking for help.

"Chiswick High Road is an extremely popular destination for visitors and shoppers thanks to our wonderful cafes, restaurants and independent shops.

"Exorbitant parking fines will only deter people from shopping on our local high streets and supporting our small, independent traders.

"I would strongly urge the council, once again, to allow Chiswick High Road to benefit from 30 minute free parking.

"It’s time for Hounslow Council to start supporting local business and stop using residents as a cash cow!”

Recent government figures revealed more parking fines were issued to motorists on Chiswick High Road than any other street in the UK during 2013/14, with the council claiming £1.36m in one year by levying huge fines on the road.

In total, 23,780 parking tickets were issued by Hounslow Council, making Chiswick High Road one of the most lucrative in terms of fines - more lucrative than the UK's top twn roads, outside London, put together.

A council spokesperson said:

"There are currently no plans to introduce free half hour parking on Chiswick High Road or on any other high street in the borough.

"High streets have a high volume of fairly fast moving traffic.

"Introducing free half hour parking on these streets would increase the risks of congestion and danger to pedestrians and drivers.

"In Chiswick there are two free half hour parking roads very close to the High Road, on Devonshire and Turnham Green Terrace."