Shoppers are being encouraged to carry on raising money for the survivors of the Grenfell Tower fire by visiting British Red Cross shops.
Shop for Grenfell is turning the mountains of excess donated clothing given in the aftermath of the devastating fire into cash.
The Grenfell community was overwhelmed with donations following the fire, with more donations of items for the people affected than needed .
All items given will be ringfenced to ensure it helps those left injured, bereaved, homeless or traumatised by the disaster, and are now on sale in its shops.
The charity says it is a further opportunity for people across London and the UK to support the victims of the Grenfell Tower fire.
Such was the response of the public to the disaster, British Red Cross has surplus donations that could fill 40,000 boxes, 107 lorries or three football pitches.
The best of the new clothes donated were offered to the fire victims for them to choose from, while remaining stock is now heading to shops around the country.
Every penny raised from the sale of the items will be added to the £5.75 million the charity has already raised through its London Fire Relief Fund appeal.
Mike Adamson, British Red Cross chief executive, said: “We saw an incredible outpouring of donations for the people affected by the Grenfell Tower fire.
"We took stock of the scale of the donations and listened to what people thought we should do with the excess clothes.
“Shop for Grenfell’ offers everyone an opportunity to make a difference, simply by shopping in one of our many shops.
“The goods will be converted into cash to help the people who have been left injured or bereaved as a result of the fire.
“Every penny will go to those people.”
British Red Cross teams were on the ground at Grenfell from the early hours after the fire, providing practical and emotional support to the victims and helping to coordinate the running of the Grenfell Community Assistance Centre.
Trained Red Cross volunteers travelled to London from all over the country to ensure support was available for all who needed it.
The charity is now focused on outreach work, running a telephone support line, and sorting and distributing the donations.
Charity volunteers working in Greenford were paid a visit by Prince Harry in August.
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