A service to remember the heroic acts of one of Hammersmith’s bravest sons will take place in February, exactly 100 years after his actions earned him the Victoria Cross.

The service for Lance Sergeant Frederick Palmer, who fought with great distinction in both world wars, will take place at Shepherd’s Bush War Memorial, on Shepherd’s Bush Green on February 17.

Among those present will be his son and grandson.

L. Sgt. Palmer, who was born in Hammersmith on November 11 1891, was awarded the Victoria Cross from King George V for his astonishing act of gallantry during the First World War.

Aged 25 at the time and having already won the Military Medal (MM) in Gallipoli in 1916, L. Sgt. Palmer took command of his company during a trench battle in Coucelette, northern France, on February 17, 1916, after all the officers had fallen to enemy machine gun fire.

After receiving the Victoria Cross in the First World War, Lance Sergeant Frederick Palmer would join the RAF and fly in the Battle of Britain during the Second World War

Gathering six of his comrades, he cut through the barbed wire and rushed the enemy trench, before bringing together stragglers from other decimated regiments in no man’s land, and holding the captured enemy trench in the face of an incessant barrage of bombs and rifle grenades from front and sides.

The men clung on for three hours weathering a series of counter-attacks, one of which saw L. Sgt. Palmer blown off his feet by a bomb. But he got back to his feet and carried on defending the trench.

After the action in February 1917, all survivors of the attacking party were awarded the Distinguished Conduct Medal or MM.

Watch footage from bloody First World War battle

The VC was presented to L. Sgt. Palmer by King George V in Hyde Park .

“The very conspicuous bravery displayed by this non-commissioned officer cannot be overstated,” read the King’s citation as Palmer received the highest gallantry honour in the land. “His splendid determination and devotion to duty undoubtedly averted what might have proved a serious disaster.”

His heroism was recognised at the time by the borough. He attended a special meeting of Hammersmith Council in the town hall in April 1917, signing his name on the borough’s roll of honour immediately below that of Queen Mary.

Everyone stood and cheered when he walked into the council chamber, and L. Sgt. Palmer later quipped he felt more nervous attending the ceremony than he had during the battle.

He who had worked for a Hammersmith publishing firm before the outbreak of war, had enlisted as a private in the Kensington-based Fusiliers.

Members of the Middlesex Regiment seen here returning from the trenches in the pouring rain during th First World War's Somme campaign.

The VC was one of nine medal received during a military career spanning both world wars.

After receiving his VC he later joined the Royal Flying Corps as an observer, before moving to Malaya in the 1920s, setting up a planting business.

After the outbreak of the Second World War, he returned to England, rejoined the RAF and flew in the Battle of Britain, achieving the rank of Wing-Commander. He retired to Hampshire in 1950, and died in 1955, leaving a widow, three sons and a daughter.

One of his children is expected to attend the Shepherd’s Bush ceremony, as well as a grandson and other relations.

Hammersmith and Fulham Council ’s Armed Forces representative, Cllr Alan De’ath, welcomed the tribute. He said: “The bravery that Lance Sergeant Palmer showed on that battlefield a century ago still resonates today.

“It is humbling to remember the selfless valour he displayed, and it is fitting that we pause to pay tribute to a remarkable man, and to express our gratitude to all those who have died defending our country and our freedom.”

The event will be led by the Mayor, Cllr Mercy Umeh, who will dedicate a memorial paving stone to Palmer’s memory.

Fr Richard Nesbitt of Our Lady of Fatima in White City , and the Rev Christopher Kellock, chaplain of the Royal Regiment of Fusiliers, will officiate.

The ceremony forms part of a nationwide campaign to honour VC recipients from the First World War by laying commemorative paving stones in their birthplace on the centenary of their awards.

Shepherd's Bush War Memorial during the 2016 Remembrance Sunday service

A total of 628 VCs were awarded during the First World War. L. Sgt. Palmer’s is on display in the Tower of London.

The ceremony takes place at 11am.

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