news

See Louise Redknapp and Tom Daley dance to hit song by Fulham artist in new Sainsbury's advertising campaign

The likes of Harry and Louise Redknapp and Kevin Pietersen boogie in their kitchen to Mysdiggi's Food Dancing (Yum Yum Yum)

Celebrities including as Harry and Louise Redknapp will be seen dancing along to a song by a Fulham musician as part of a new Sainsbury’s advertising campaign.

The supermarket giants have been featuring "Food Dancing (Yum Yum Yum)" by vocal artist Mysdiggi since January.

But a new set of adverts, released on Friday (February 17), will show celebrities throwing some shapes to the catchy and energetic song while cooking in their kitchen.

Sainsbury’s holds a special place in the heart of Mysdiggi. His first job was working at the supermarket in Fulham on Saturdays, and his mum has worked there for 28 years.

Celebs such as Harry Redknapp and Kevin Pietersen are dancing to the up-beat and catchy song by Fulham artist Mysdiggi(Image: UGC TMS)

Khloe Kardashian Underground protein advert criticised for 'negative message' surrounding body image

The first advert featured real people dancing in their kitchen to the song to represent the simple joy that can come with food.

Other celebrities featured in the latest advert include Olympic diving medallist Tom Daley and England cricket legend Kevin Pietersen with his wife, former Liberty X member, Jessica Taylor.

Harry and Louise dancing in the new Sainsbury's ad

Since the launch, Mysdiggi track has been downloaded more than 7,000 times on Spotify alone and reached number one on the Spotify Viral UK Top 50.

Keep up to date with the latest news in west London via the free getwestlondon app.

You can even set it to receive push notifications for all the breaking news in your area.

Available to download from the App Store or Google Play for Android now!

View full mobile page