Poundland, the budget high street retailer, has come under fire after calling its new M&M's "Nutters"
The sweets are packaged in a similar way to the famous chocolate-covered peanuts, and are being sold across the chain's 869 UK stores.
"Nutters" features three peanut-shaped characters in front of a yellow background.
They appear to be cross-eyed and have their mouths wide open.
Some believe the treats reinforce mental health stigma, while others believe the reaction has been a little "over the top".
Dr Sophie Dix, of charity MQ: Transforming Mental Health, called the imagery used on the product “distressing”.
“Such offensive language and distressing imagery is a real step backwards,” she said.
A spokesman for Poundland said the company was “saddened” by the negativity surrounding "Nutters" and confirmed that the line is being “assessed”.
The spokesman said: “These nut chocolate bags have been a popular item over the last 12 months but we are saddened to hear that the item has caused offence.
“We take all feedback on board and have committed to assessing this line at its next formal review.”
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