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Popular Shepherd's Bush pub prepares to open under new ownership after sudden closure

The Princess Victoria, once owned by Richard Branson and used by chef Nigella Lawson, closed suddenly in June, but is set for reopening

A popular and historic pub and restaurant in Shepherd’s Bush which closed suddenly earlier this year is set to reopen.

Customers at the Princess Victoria were left bewildered when it ceased trading without warning at the end of June.

But the Uxbridge Road venue is now under new ownership and undergoing a full exterior and interior makeover before opening its doors again in October.

Punters said they were saddened by the news (Image: Princess Victoria)

It will be run by the Three Cheers Pub Company, owned by Tom Peake, Mark Reynolds and Nick Fox, and will mark the business’s first foray into west London.

The revamped award-winning pub will boast a new front terrace in addition to a bar and dining room, private room and courtyard garden, with more than 100 gins and 40 beers on offer to complement a carefully chosen wine list and seasonal British menus.

The landmark former Victorian gin palace, with its soaring ceilings, dates back to the early 19th century and was once owned by Richard Branson.

Once up and running the restaurant will cater for 150 customers downstairs, 95 outside, and include a first floor function room seating 70.

Known and admired for its menu by the likes of chef Nigella Lawson and food writer Anthony Bourdain before its closure, the pub’s menu will concentrate on great British produce and robust flavours, with a focus on Scotch eggs, British charcuterie, puff pastry pies, artisan pizzas and flatbreads.

Mr Peake said: “We are absolutely delighted to confirm we are taking on The Princess Victoria.

“It is such a well-loved pub with a rich history and we can’t wait to breathe new life into it.”

The news was also welcomed by Hammersmith and Fulham Council, with Andrew Jones, head of economic development and regeneration saying: “It is fantastic news the landmark pub that has served the community for almost 200 years is reopening its doors.

Three Cheers Pub Company owners Mark Reynolds, Nick Fox and Tom and Peake(Image: UGC TMS)

“We want to make H&F the greatest place to live, work and socialise in Europe – and our community pubs are vital to our efforts.”

The Princess Victoria, which poured its first pint back in 1829, closed suddenly on June 30 under previous owners Affinity Bars and Restaurants – an independent operator – which also shut down three other pubs that it ran across London, blaming Brexit for creating volatile market conditions.

Three Cheers also has pubs in Clapham, Battersea, Balham, Dulwich and Kennington.

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