Police are searching for a man after an 11-year-old girl was groped in Hamleys toy store.

The alleged victim was in the popular shop watching a magic show demonstration with her family when police say she was approached and indecently assaulted.

Officers wish to speak with the man in the CCTV image in connection with the incident, which took place in the City of Westminster store on November 8.

He is described as a white male aged in his late thirties or early forties, of thin build and with light brown hair and glasses.

At the time of the reported incident, he was wearing a mauve shirt, dark jacket and black trousers.

Anyone with information regarding the identity of the man pictured is urged to call police on 101 or Crimestoppers anonymously quoting CRIS reference: 6548974/15.