Hundreds of origami dogs made from £10 notes have been let loose on the streets of London.
A team spent more than 125 hours folding more than 500 paper puppies, which were then randomly placed at Tube stations, coffee shops and shopping centres across the captial.
The publicity stunt was performed by Beagle Street to highlight research the company claims shows that, on average, people overpay on their life insurance premium by £109 a year.
The life insurance firm claims 87% of people are put off getting life insurance because they think it will be too expensive, while 76% believe providers are not transparent with their offerings.
Managing director Matthew Gledhill said: “Hopefully our £10 note beagles will put a smile on people’s faces and pounds back into their pockets."
The stunt will be repeated in other cities over the coming weeks.
Did you find an origami £10 note dog? If so, we want to hear from you! Send us your selfie and let us know where you found it by emailingor tweeting @getwestlondon using #ReleaseThe Pounds.