New powers to tackle booze-fuelled antisocial behaviour could be introduced in Hounslow and Isleworth.
A Cumulative Impact Policy (CIP) would make it harder for new off-licences, pubs and clubs to open in areas already blighted by drink-related problems.
The restrictions have already been implemented by many local authorities across the country and Hounslow Council is now considering whether to follow suit.
Hounslow and north-west Isleworth could become the borough's first neighbourhoods to adopt the scheme, which puts the onus on new venues or those wishing to extend their hours to prove they would not add to crime, antisocial behaviour or other issues.
Those areas were chosen due to concerns about the number of new licensed premises and increases to opening hours. Traders and residents there are now being consulted by the council about the move.
Councillor Richard Foote, Hounslow Council's cabinet member for community protection, said: "No matter how tightly controlled or well operated individual off-licences, pubs or clubs are, it is the sheer number in one area which is most likely to lead to antisocial behaviour such as excessive late-night noise, rowdiness, intimidation, street drinking and criminal damage.
"We must consult before we take these extra powers, and we are keen to know whether local people think the issue is severe enough to warrant them."
At present, local authorities must prove a new venue or an extension to the hours of an existing one is likely to exacerbate problems, making it hard for them to reject an application unless there have already been disturbances associated with that particular premises.
Depending on the response to this initial stage of consultation, during which the council is writing to people in the area, a full survey on the proposals will be carried out later this year before the move is implemented.
In November last year, a number of off-licences in the borough signed a voluntary pledge not to sell super-strength booze at their stores.
The whole of Hounslow has been a controlled drinking zone (CDZ) since July 2013, giving police the power to confiscate alcohol from potential troublemakers.
