London's first nudist terrace is set to open this August, and promises to be a sight for sore eyes.
The venue in central London will give daring visitors the chance to see the city from 60ft high, with spectacular views of Westminster Abbey , The Houses of Parliament and the London Eye just a few of the attractions on show.
The pop-up terrace is set to open in time for London's hottest ever heatwave predicted for mid August and NOW TV, who are behind the venture, says it is aiming it at the "no strings" generation.
Gidon Katz, managing director of NOW TV, said: "As a nation, it seems we’re increasingly avoiding being ‘tied down’ in life.
"We’re going to keep breaking away from traditional conventions. Firstly contracts, and now clothes, with the NOW TV nudist terrace."
The decision to open it came after NOW TV published the results of a survey which revealed that young Brits today are truly the ‘No Strings’ generation, as they avoid being "tied down" in life compared to their parents.
According to the findings, today’s under 30s on average are revealed to have had 38% less serious relationships, lived in 28% more countries and worked for 15% more organisations than those 30 years ago.
Boasting an open-air bar, relaxing sun bathing areas and even the chance for a nude workout on a trampoline, NOW TV says it is the place to be "free from annoying clothes".
Only those over the age of 18 are allowed to visit the terrace and those happy to bare all can apply for a spot by emailing their name, age and email address to firstname.lastname@example.org .
It is not the first time nudity has got Londoners in a frenzy, after a naked pop up restaurant, Bunyadi, opened its doors this summer.