London Fire Brigade chief Dany Cotton has called on the nation to stop using the term "firemen" in an attempt to recruit more women to the brigade.

She said "outdated language" must be put to an end if more women are to become firefighters.

The announcement was made at the Women of the Year Award 2017 on Monday (October 16) where Cotton launched a campaign to end sexism in firefighting.

She said: "The first woman firefighter joined London Fire Brigade in 1982 and it's ridiculous that 35 years later people are still surprised to see women firefighters or calling them firemen.

"London is a complex and challenging city and it takes a diverse selection of skills, strengths and specialisms to protect it - qualities that both men and women possess.

"I want to shake off outdated language which we know is stopping young girls and women from considering this rewarding and professional career.

London Fire Brigade commissioner Dany Cotton

"We owe it to tomorrow's firefighters to challenge negative stereotypes today."

The Commissioner is asking people to show their support by using the hashtag #FirefightingSexism on their social media accounts, and stating they will not use the word "fireman".

The announcement comes as London Fire Brigade launches its largest recruitment drive for firefighters in years.

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