A protein advert which has been plastered on the walls of the London Underground has come under fire for its "negative message" about body image.
The Protein World advert features a picture of Khloe Kardashian posing alongside the message "Can You Keep Up With A Kardashian?"
But Mayor of London, Sadiq Khan has come under fire in relation to the new advert, from Green Party Assembly member, Caroline Russell who has received complaints about the advert from her constituents.
She is urging the Mayor to rethink the decision to allow the advert on the Tube .
She said: “People taking the tube should not have to be bombarded with adverts that imply their bodies aren’t good enough.
“Young people receive this negative message from enough social media channels and it’s appalling that this is being reinforced on tube platforms, against the Mayor’s own policy, when people are taking trips to school, to work or go out to socialise.
“I am urging the Mayor to look again at these adverts that challenge young people to ‘keep up’ with reality stars known for idealised and unrealistic body shapes.
"He needs to enforce his own guidelines and live up to his manifesto promise to Londoners."
The advert has also come under fire from those using the London transport network, who have shared their views over Twitter.
A new advertising policy for Transport for London (Tfl) was brought into force last year following a promise by the Mayor to crack down on adverts across the transport network that could "demean people, particularly women, and make them ashamed of their bodies."
In response to criticism from Caroline Russell, a spokesman for the Mayor of London said: “This advert was closely reviewed and deemed to comply with the new TfL advertising policy that bans adverts that could pressurise people to conform to unhealthy or unrealistic body images.”
An advertising campaign by the same protein company featuring the slogan "Are you beach body ready?" next to the picture of a model in a bikini sparked backlash in 2015 over alleged "body-shaming".
Protests were held in Hyde Park and more than 70,000 people signed a petition against it.
The campaign was, however cleared by the Advertising Standards Authority.
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