The head of a international communications consultancy based in South Kensington has received a top prize at the Asian Media Awards (AMAs).
Natasha Mudhar, the chief executive office and managing director of Sterling Media, picked up the Media Professional of the Year at the prestigious awards.
It comes on the back of a successful 12 months for Ms Mudhar and her company, which has seen it spearhead global communications strategies for luxury brands such as Harrods , corporates such as Reliance Group and development campaigns such as for END7, which aims to eliminate neglected tropical diseases by 2020.
Speaking about the award, Ms Mudhar said: “I am absolutely honoured to be receiving this award and I am truly thankful to the organisers and judges.
“This year is a milestone time in my career as we celebrate 25 years of Sterling. I owe this award to my entire team, partners and especially my clients, as without the briefs they set us, we would not have had the opportunity to help them bring their brand purpose closer to people.
The AMAs celebrate the achievements of individuals who excel in the Asian and Mainstream media , shining a spotlight on the contribution made by the British Asian community in the media, marketing and creative industries.
The Media Professional of the Year Award is given to an individual who has maintained high creative standards and rewards those individuals whose work continues to be both innovative and original.
In particular, the award reflects her successful leadership on high profile international campaigns, namely her exceptional work as India Director for the Global Goals Campaign.
Conceived by renowned filmmaker and charity champion Richard Curtis for the United Nations, the campaign aims to eradicate global poverty, reduce inequalities and tackle climate change by 2030.
Sterling Media’s mandate is to develop a locally relevant India Strategy for the project, providing creative consultancy, project management, coordination, production and execution services in relation to the delivery of the campaign in India across celebrity, media, government, and corporate sectors.
Ms Mdhar added: “Working on projects such as the Global Goals campaign has reinforced the power that lies in the communication industry - through knowledge comes awareness, and its through awareness that we can truly be the change we wish to see.”
The work of Ms Mudhar helped raise awareness of the UN’s new Global Goals for Sustainable Development to 1.2bn Indians in India, supporting the Global Goals campaign to reach almost three billion people globally when it launched in September.
