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Independent artisan shops open in new Chelsea food haven

Five independent businesses will be trading in Pavilion Road before the end of the year, and more are due

The new cheesemongers

A brand new foodie haven is opening in the heart of Chelsea .

Artisan shops will open in Pavilion Road, near the new George House development in Sloane Street, and will be joined by further skilled independents and a restaurant, which will overlook a "hidden" courtyard garden inspired by Corso Como, in Milan, Italy.

The news was announced by Cadogan Estates followed a public consultation with residents to understand what they wanted to see in the neighbourhood.

The feedback from more than 75% of respondents was that they felt the introduction of independently owned shops selling quality produce would enhance Chelsea’s village feel and benefit the local community.

The new food haven on Pavilion Road, in the heart of Chelsea

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As a result, the area is welcoming Provenance, a traditional family butcher, fine wine shop, Pavilion Wine, a bakery and school Bread Ahead, Natoora, a greengrocer offering a range of fresh seasonal produce, and London Cheesemongers which specialise in sourcing traditional produced cheeses.

All shops will be open by the end of the year.

The new foodie heavan area in Chelsea

Hugh Seaborn, Cadogan CEO, said: “We spent over a year actively seeking the right ‘artisans’ who would become part of the community – small, independently run shops that deliver a richer experience and enhance Chelsea’s village feel.

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“We had clear direction of residents’ desires for shops that serve local people, so we deliberately sought leaders in their field to meet these requirements.

The new greengrocers, Natoora

“Pavilion Road is already home to some of the best independent fashion and beauty operators, and with an exciting restaurant soon to be announced, these new additions will add further vibrancy and character to the area.”

Provenance owner, Tom Gibson, was excited to be moving into the area.

He said “Chelsea’s bustling heart is Sloane Square, and to be so close to the action is an exciting prospect for all of us at Provenance.

“The sense of history in Chelsea, combined with the beautiful streets and houses, and the eclectic mix of nationalities makes for a perfect place to become part of a renewed food movement in the area."

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