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Iconic Mowbli character replaced by Nokia 3310 on top of Acton's Carphone Warehouse building

A waving Nokia 3310 has replaced TV character Mowbli on top of Carphone Warehouse's headquarters in Portal Way

After more than a decade iconic Mowbli (bottom left) has been replaced by a new-look Nokia 3310 (top right)

Playing snake, running out of credit and composing your own ringtones.

If you didn't own a Nokia 3310, then just what were you doing with your life?

Well to celebrate Nokia launching a new version of the retro phone, Carphone Warehouse's headquarters in Acton has been given a makeover.

TV character Mowbli, used by the company in a serious of adverts during the noughties, has sat atop the Portal Way building for more than a decade.

The new 3310 waves as motorists pass by on the A40

To celebrate the launch, Mowbli has been knocked off his perch and replaced with a yellow version of the new-look 3310.

Dean Kramer, marketing director for Carphone Warehouse, said: "Originally modelled on the first 3310, we felt the time was right to give old Mowbli a bit of a makeover to celebrate the return of one of the most loved mobiles over the last two decades.

"We’ve seen a phenomenal demand for the device since it launched and we’re looking forward to giving local commuters a big surprise on their way to and from work."

The new model stands at more than four metres tall, and can be seen waving to thousands of motorists passing by on the A40.

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