To cater for an additional 250,000 families between Good Friday and Easter Monday, the airport has teamed up with four children’s authors to bring ‘poetry points’ to its terminals.
Children can stand underneath them to listen to holiday-inspired poems.
The initiative, dubbed Heathrow’s Passport to Poetry, will see literary favourites Michael Rosen, Danny Wallace, Laura Dockrill and MG Leonard recite tales of far flung lands whisking children off on magical adventures before they have even boarded their plane.
In keeping with the theme, there will be poetry workshops across the terminals and wannabe poets can put pen to paper and create their own verses for the Easter poetry competition.
Three winners will be chosen by the authors, and will have their poem framed as well as winning a voucher worth £200 – perfect for stocking up on writing supplies.
During the Easter escape, Heathrow will also offer kids the chance to eat free at restaurants, a free play area and family-dedicated security lanes.
Heathrow CEO John Holland-Kaye said: “Easter at Heathrow brings huge numbers of families travelling for leisure and we wanted to make it as enjoyable as possible as soon as their journey begins.
“We hope that by providing poetic inspiration from children’s authors such as Michael Rosen and Danny Wallace, children and families will enjoy getting involved during their journey.”
Visit Heathrow Poems or submit your poem to email@example.com.