In a time of such urgent need, the communities of west London and beyond have come out in droves to help and support those affected by the Grenfell Tower fire .
As well as temporary rest centres and drop-off points for refreshments and supplies , other people have simply been doing whatever they can - from making sandwiches to collecting emergency donations in buckets.
The fire broke out just before 1am on Wednesday, with the flames rapidly consuming the building from the second floor to the top.
A total of 12 people have already been confirmed to have died by the Metropolitan Police.
Get West London has set up a fundraising page in aid of those affected, you can visit www.justgiving.com/crowdfunding/grenfell-tower-support to donate.
For the latest updates on the fire, visit our live blog which we will be updating throughout the day .
The Metropolitan Police Casualty Bureau is open for members of the public who are concerned about relatives or friends who may have been affected the fire.
The number for the Casualty Bureau is 0800 0961 233.
Keep up to date with the latest news in west London via the free getwestlondon app.
You can set up your app to see all the latest news and events from your area, plus receive push notifications for breaking news.Available to download from the App Store or Google Play for Android .