The man behind the first festivals to be held at Fulham Palace in its 1,300 year history says he is bringing a bit of Glastonbury to west London.
Rob Hallett owns and runs Robomagic, based near Notting Hill, which is promoting the FOLD and Caught by the River Thames Festivals at the historic venues this summer.
The events, being held June 24-26 and August 6-7 respectively, are the first festivals of its type to be held at the stunning riverside venue.
Rob, who knows the area well from coming to Fulham to support his beloved Chelsea for five decades, believes he has taped into a gap in the market and hopes the festivals will go on to become regular events.
He said: “I’m tremendously excited. I believe there are a whole load of us out there that go to festivals that can’t be bothered with driving three or four hours and camping in the cold and mud.
“They’re looking for somewhere in London, in a beautiful setting where they can have a few drinks, have a good time and get home easily.
“I’ve been a Chelsea fan all my life and have travelled back and forth to Fulham since the 1970s. I wanted a unique setting and Fulham Palace is pretty special.”
The FOLD Festival is the baby of Nile Rodgers, the Grammy-winning legendary music producer behind David Bowie’s Let’s Dance and Madonna’s Like a Virgin, and founder member of Chic, the classic 1970s disco band behind classics such as La Freak and Good Times.
Caught by the River Thames is billed as a cross between a summer festival and Springwatch. It will feature music with Low and Super Furry Animals headlining, and the likes of Beth Orton supporting, but will also see TV wildlife expert Chris Packham talking about conservation, a poetry tents and lectures, a picture house, historical reenactments, locally brewed beers, artisan foods and much more.
Rob said: “It has a little something for everyone. It has its serious side as well as its fun side. It’s similar to Latitude (which is held in Norfolk) but on your doorstep.”
He continued: “I’m really excited to be able to produce iconic events in an iconic venue, it’s great.
“And hopefully Fulham will be excited that we are bringing this type of event to the area. I’m expected the audience to be made up of a lot of people from Fulham taking advantage of having a few beers and walking home or getting a cab.
“It’s like a little piece of Glastonbury coming to London.”
And he has high hopes for the future too: “The plan is for these to be annual. There’s no point doing this for one year only.
“The plan is to be in the London diary and for people to book their holidays around it.”