Up to 350 new homes and a series of business 'pods' could be built in Brentford under proposals being drawn up by an award-winning architect.
The planned development in Capital Interchange Way beside the M4 Great West Road would also include a bus depot, freeing up the site currently used by Metroline in Commerce Road, Brentford, to potentially house a new school.
The Commerce Road site had been earmarked for the new primary free school Floreat Brentford but was still needed by the bus operator, forcing the school founders to open instead last month at a temporary location on the ground floor of an apartment block in Ealing Road.
Professor Will Alsop, founding director of aLL Design, has been commissioned to design plans for the Capital Interchange Way site - adjacent to where Brentford FC's new stadium is due to be built, subject to the outcome of a public inquiry . A planning application is expected this winter, following public consultation.
Mr Alsop is most famous for designing the eye-catching Peckham Library, which won him the Stirling Prize, the top accolade in UK architecture, in 2000.
As well as homes, office space and a bus depot, plans for the Capital Interchange Way site include a car showroom, a media hub and a raised public park, with a children's play area.
They would replace the existing warehouse units at the location, the majority of which the developer says are already vacant.
Mr Alsop said he hoped the new plans would "rejuvenate" what he described as a "run-down" site, bringing new jobs, homes and multi-million pound investment to the borough.
"Our ethos is simple - to 'make life better'. We're looking forward to working with Hounslow Council, together with the local community, to enhance environment and well-being," he added.
Should they get the go-ahead, the proposals, which have yet to be submitted, would form part of the regeneration of Brentford's so-called 'Golden Mile'.
The 2.4-mile strip along the M4 earned its nickname due to the number of big factories based there during its heyday from the 1930s to 50s.
Hounslow Council last year announced plans to restore the gloss to the stretch, the appeal of which has faded since its glory days, by creating nearly 30,000 jobs and more than 1,500 new homes there.
Council leader Steve Curran said: "We have an ambitious vision for a strategic regeneration of the Golden Mile, making it fit for 21st-century working and living. We welcome high-profile architects like Will Alsop bringing forward imaginative design and strong investment in our borough."
* You can learn more about the proposals at www.CIWconsultation.com or by visiting public exhibitions at the London Museum of Water and Steam, in Green Dragon Lane, Brentford, on Thursday, October 29, and Monday, November 2, from 5pm-8.30pm.
