London Fire Brigade has warned people not to get into "sticky situations" after seeing a rise in call-outs for couples stuck in handcuffs or in sex toys.

As the second Fifty Shades Darker hits cinemas and Valentine's Day comes round again, London Fire Brigade has claimed that more people being trapped in objects such as penis rings has soared.

From April 2016 to the February 2017, firefighters have attended nine penis ring removal incidents which is the same number as the previous two years combined.

Handcuff rescues have also increased since the first film was released, with 15 incidents in 2014/15 rising to 27 in 2015/16.

The Brigade started the "Fifty Shades of Red" campaign when the books were released, asking people to think carefully before getting themselves into sticky situations.

Fifty Shades Darker is in the cinemas now

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Despite the campaign’s worldwide coverage, the Brigade is still called out more and more to embarrassing incidents every day.

London Fire Brigade director of operations, Dave Brown, said: "We’re pleased that fewer people are getting themselves stuck in difficult situations and reducing call outs, however, it seems the Fifty Shades of Grey effect is still leading to some call embarrassing call outs.

"I'd like to remind everyone that 999 is an emergency number and should only be used as such. If there's a genuine emergency, fire crews will of course attend and will be on the scene to help within minutes."

In the last five years the capital’s fire crews have been called out to 102 incidents involving people being trapped in handcuffs

A spokesman for LFB added that each incident costs taxpayers an astonishing £326, meaning the incidents over the past three years have cost £830,000.

In the last five years the capital’s fire crews have been called out to:

  • 102 incidents involving people being trapped in handcuffs
  • 810 rings removed, including 23 instances of men with rings stuck on their penises

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