A large elevated and illuminated advertising sign on a wall in Chelsea has been removed.
Despite an appeal, the decision to remove the large hoarding was upheld, as it was deemed to be causing "significant harm" to the area.
The advert had been placed on a flank wall at 258 Fulham Road, above Richer Sounds, but Kensington and Chelsea Council considered the large hoarding, close to two conservation areas, as having a harmful visual impact on the area.
The local authority served a discontinuance notice requiring Cardigan Estates Ltd and Insite Poster Properties to remove the hoarding in April 2015.
This was appealed but dismissed by a planning inspector, and the advert has now been removed.
In his decision, the planning inspector, Simon Hand, said: “There are clear views down the Fulham Road into the two conservation areas, especially the more formal terraces on the north side of Fulham Road and these views are dominated by the intrusive, out of scale hoarding.
"This causes significant harm to the host building, the character and appearance of the area and the setting of the two conservation areas.
"In my view this amounts to a substantial injury to amenity. I shall dismiss the appeal and uphold the discontinuance notice.”
The hoarding was located on a wall at the end of a short Georgian-style terrace, with shops at street level and residential accommodation above, close to the Boltons and the Sloane/Stanley conservation areas.
The inspector also dismissed appeals for a similar sized LED unit, one to be positioned in a landscape orientation and one in a portrait.
Head of planning policy at Kensington and Chelsea, Cllr Tim Coleridge , welcomed the decision, saying: “It was clear to us that it had a negative impact on the area.”
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