A giant advent calendar is counting down to Christmas in the heart of London’s West End thanks to a partnership between Westminster City Council and Samsung.

The calendar will be displayed on an LED screen, believed to be the biggest in Europe, at Marble Arch linking the retail district of Oxford Street with Winter Wonderland in Hyde Park.

It will also display a New Year countdown following the Christmas countdown.

Cllr Robert Davis, deputy leader of Westminster City Council , said: “Westminster loves Christmas – and the millions of people that come to the city do as well.

“We have fairs in Leicester Square, lights on Oxford Street and our world-famous Norwegian Spruce in Trafalgar Square – so we wanted to extend the festive cheer even further by hosting an advent calendar at Marble Arch .

“It is an exciting project and we hope residents, businesses and visitors enjoy the display.”