A company which trains young people and provides apprentices has launched a challenge to west London businesses.
Let Me Play is based in Brook Green near Hammersmith and is campaigning for 100 businesses in the area to take on 100 apprentices in 100 days.
The company wants to see more talented youngsters given the opportunity to prove themselves to businesses. The London Apprenticeship Challenge launched on July 11, and managing director Amy Lalla said: “We work with aspiring, talented young people who are hungry for opportunity and driven to make a success of their lives.
“But we simply don’t have enough employers to take them on as apprentices. Some companies think there’s too much paperwork involved or are worried about the new apprentice ‘levy’. But, really, it couldn’t be simpler.
“And at Let Me Play, our highly experienced team will make sure every aspect of the process is taken care of.
“As an employer you’ll have the satisfaction of knowing you’re making a positive difference to a young person’s life by assisting them on the path to a great future.”
According to Let Me Play, west London is booming as a business hub, with 1.32 million people reported to be working there in 2015, with the number in employment has increased by 15.4%, nearly three times faster than the national average.
Yet unemployment is still a problem, and many of those who find it difficult to find work are under the age of 25.
“Hence the importance of supporting the young people in our community and encouraging them to make the most of their talents,” says Ms Lalla. “In many cases, it’s simply a case of getting that first opportunity.
"We find that once they’ve got their foot on the employment ladder, they thrive, making a real impact on their employers and success of their lives.
“Growing employment rates is key to making west London an even better place to live and work. West London needs inward investment, better infrastructure and, of course, affordable housing.
"We need to stand up for local communities, and helping our young people join the workforce to become active contributors is a brilliant start.”
The scheme has the support of Hammersmith and Fulham Council, and Hammersmith MP Andy Slaughter . He said: “This is a great way of boosting opportunities for young people in Hammersmith and other parts of west London to get on the first rung of their careers with an apprenticeship. I urge employers who haven’t yet taken on apprentices to do so.”
To find out more about the campaign, call 020 3475 7511 or email firstname.lastname@example.org