A charity set up by a couple from Kensal Rise following the devastating death of their infant baby has a new website.
Teddy's Wish got the much-needed platform from award-winning digital agency Cyber-Duck, based in Hertfordshire. The charity was set up by the parents of Edward Louis Reid, who tragically died of Sudden Infants Death Syndrome (SIDS) in April this year. He was born in January and was just three months old.
Jennifer and Chris Reid, from Doyle Gardens, Brent say they are bracing themselves for a tough time this Christmas but thanked Cyber-Duck for its help and support.
Mrs Reid said: "We have a very difficult few months ahead of us. We have Christmas, then January which would have been Eddie's first birthday and then his anniversary in April. But we've learned through grief that first is the worst. First anniversaries are always going to be difficult and we're bracing ourselves for a difficult time ahead."
Money raised from Teddy's Wish goes to SIDS charity Lullaby Trust and SANDS – the Stillbirth and Neonatal Death Charity. Since its launch in July it has raised £85,000.
Mrs Reid said: "The support we have had is amazing and Cyber-Duck have been great. I used to be a client and know them well. So when I told managing director Danny Bluestone about my plans for the charity he very kindly offered his services and said he would support us, and he gave us a team to build and develop the website for us. I will be eternally grateful for their help."
Mrs Reid works freelance in sales and marketing and dedicates the rest of her time to the charity. The 37-year-old said: "When we said goodbye to Eddie at the hospital we vowed to make him proud in everything we did. In every medical test Eddie was healthy, there was no reason he should have died. We had a desperate need to find answers. We were really driven by unanswerable questions but we can't find the answers on our own so we started this charity."
And despite the dark months which lie ahead, she said Teddy's Wish is helping with the pain. She said: “The charity is providing us with something positive to focus on and providing us with purpose. We hope that one day there won't be grieving parents. It won't bring our son back back but it may help others and that would be a fitting way to honour the memory of Eddie and make him proud."
Mrs Reid is blogging about surviving life after the loss of her baby on http://lifeaftereddie.wordpress.com - To donate to the charity set up in memory of Eddie go to www.teddyswish.org
In October we reported how a walk to honour a baby girl who died from SIDS was undertaken by people as far as California.
