Ah, the beloved Christmas advert. Each year we wait in eager anticipation to see which adverts will make us laugh and which will make us cry.
For many the arrival of the beloved Christmas advert is the sign that Christmas is finally here, even though it is only mid November.
However, love them or hate them, they are now all over our television screens, but which one do you think takes the crown as the best Christmas advert 2016?
Year on year, one of the most highly anticipated is the John Lewis advert, who this year have steered away from "Monty" the penguin and created "Buster" the boxer which features a dog falling in love with a trampoline intended as a gift for his young owner.
But some people have taken to social media to express disappointment in this years advert:
Whilst others, as expected, fell in love:
The John Lewis advert has become the benchmark advert and this year many people have been taking to Twitter compare and express their preference for the Christmas magic created by other retailers.
Waitrose's robin has stolen the hearts of many:
The advert follows a robin on its journey to Britain for Christmas, surviving the claws of a bird of prey and a storm at sea. Meanwhile a young girl waits at home for the little birds arrival.
Rival supermarket, Sainsbury's has James Cordon on board this year. The Carpool Karaoke star sings in their animation, which is the UK's longest ever advert at 3 minutes 20 seconds.
James Cordon features as the main protagonist who wants to find "the greatest gift" for his family.
However, he is struggling to find time and begins dreaming of being in two places at once.
The outcome? He creates clones of himself, giving him time to enjoy Christmas with his family, concluding "the greatest gift that I can give is me".
And it appears to be popular:
Rather than attempting to tug at our heart strings, Asda has gone with an advert filled with Christmas cheer.
The advert is made up of 26 individuals sharing typical Christmas moments from an elderly couple trying to decide if their fancy dress is "too much" to the chaos of a family Christmas dinner.
Andy Murray, chief customer Officer at Asda, said: "Customers don’t need us to tell them how to enjoy Christmas – as far as they’re concerned, they’ve got Christmas nailed.
"But what customers do want is to know that they can trust Asda to offer them everything they need to make their Christmas live up to their expectations, including great quality, great prices and exciting product ranges for the festive season.”
And it appears viewers are relating to the supermarkets Christmas advert offering, one Twitter user posted: "The Asda Christmas advert is literally my house at Christmas."
Marks & Spencer
Marks & Spencer has raised the bar this year with what many people are claiming is 2016's best Christmas advert.
One Twitter user said: "Marks and Spencer have won this year with the Christmas advert, Mrs Claus is so sassy & glamorous I just can't get enough".
The advert tells the story of Christmas Eve from Mrs Claus' point of view.
She delivers a pair of red trainers to a little girl, after her brother wrote to Mrs Claus asking for the gift.
It's "10x better than the John Lewis one" said Sadie on Twitter.
The budget supermarket is proving popular this year with a carrot taking the starring role.
The advert begins with a take on the classic poem "Twas the night before Christmas", beginning: "Twas the night before Christmas, a carrot gazed at the sky."
The advert then goes on to tell the story of "Kevin" the carrot as he takes on the epic journey across the Christmas dinner table from windowsill to fireplace on a quest to meet Santa.
Some have taken to social media to share how they prefer the supermarket's advert to that of John Lewis':
This year Boots invited 45 women, including paramedics, firefighters, volunteers and carers for a day of pampering.
The adverts thanks the women who sacrifice their Christmas day to support others, estimating that every year around half a million women spend their Christmas working.
The advert shows the women arriving at the pamper day to receive a makeover, culminating with a big "reveal" to their friends an family.
And some of the women who were treated by the pharmacy were London Ambulance staff:
Along with many of the other Christmas adverts, it too has been well received with viewers commenting on social media that it is "definitely the best" and is "very inspirational".
And finally, one Christmas advert you will not be seeing on your television screens this year is arguable one of the best.
An A-level media student's Christmas advert video went Viral after it was mistaken for the John Lewis Christmas advert.
Nick Jablonka picked the success of John Lewis' Christmas adverts as the topic of his project.
His video features a snowman in a snowglobe daydreaming about spending Christmas with a fellow snowman.
Following it's release, the student was greeted with congratulations across social media.
One Twitter user wrote praised the video:
So like them or love them, they have arrived and they are here to stay, for a little while anyway.
And don't worry, if you haven't managed to watch them yet, you have plenty of time as there are still 41 sleeps until Christmas.
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