The Mayor of London has invested almost £400,000 in Ealing as part of the latest drive to revitalise and reinvent the way we use high streets.
This move is part of a £9m investment in 42 high streets across the capital and is the first time Boris Johnson has used a civic crowd-funding platform to directly pledge financial support to local community projects.
Small businesses and community groups could receive a share of the funds, as the Mayor has allocated a portion through crowd-funding website Spacehive, where community groups are able to post their ideas and ask for financial support.
This investment has levered around £20m of match funding from local authorities and private sector partners.
As well as crowd-funding projects from community groups, the Mayor is funding 25 larger borough-led projects with up to £2m each, including £395,000 in Acton.
The funding will be used to support a new strategy for identifying short and long-term investment priorities, including activating empty shop units and creating a more welcoming public square.
The project will seek to address Acton’s high vacancy rate and relatively high level of deprivation and self-employment by supporting more businesses onto the high street through the creation of new workspaces in empty units.
This award is in addition to the nearly £5m investment the Mayor of London has already made in Ealing through the Outer London Fund (Acton, Greenford) and is making through the Mayor's Regeneration Fund (Southall).
Mr Johnson said: “The imagination, enterprise and creativity of Londoners has shone through in the array of ideas that were put forward to the High Street Fund.
"London’s high streets are no longer about retail alone and I am thrilled to be supporting projects that seek to diversify and unlock opportunities in our most prized urban assets.”