A hotel in Kensington is teaming up with the widow of Bobby Moore to celebrate it’s 50th anniversary and the 50th anniversary of England’s World Cup victory .

Stephanie Moore MBE visited Royal Garden Hotel to promote Football Shirt Friday which takes place today (April 22). The campaign is encouraging people to wear football shirt and donate £2 to the Bobby Moore Fund.

The former West Ham and Fulham defender famously lifted the Jules Rimet trophy at Wembley in 1966, a year after the hotel in Kensington High Street opened.

Mrs Moore visited the hotel and held her husband’s famous red No 6 England jersey to drum up publicity for the good cause, as staff there spend the day wearing the same shirt and donating £2 to the charity.

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The hotel, which was the official host of the World Cup Winners in 1966, has partnered with the Cancer Research charity this year and is aiming to raise a total of £50,000.

Moore, the only England captain to lift the World Cup, died in 1993 after battling bowel. He was just 51. The charity was set up in his name and memory by his widow fund pioneering, life-saving bowel cancer research.

Last year readers were asked to help fund a film on the footballer's life, titled Bo66y .