The Advertising Standards Authority (ASA) has decided there are no swear words in the recent Marks & Spencer Christmas advert that features Paddington Bear.
Social media was buzzing with the suggestion that the burglar in the ad had said, "F*** you little bear", at the end of the commercial.
The retailer's big-budget festive campaign features Britain's favourite bear inadvertently saving Christmas for his neighbours, mistaking a bearded burglar in red for Santa and assisting him in returning all of the stolen presents back to where they belong.
M&S was forced to defend the ad, with a spokesman saying it was "clear" that the words are, "Thank you, little bear".
It's beginning to look a lot like Christmas
A spokesman for the ASA, which received a total of three complaints about the ad, said: "Whilst we appreciated that some viewers may have misinterpreted this, the ad did not contain a swear word and therefore did not break the rules."
The retail giant partnered with StudioCanal to bring to life this year's offering ahead of the release of the latest film Paddington 2.
Created by Grey London, the ad features Ben Whishaw as the voice of Paddington, and also sees a cameo appearance by veteran newsreader Angela Rippon.
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