A scheme which offers people rewards for recycling has gone live in the borough.
Households which sign up to the free Greenredeem initiative can earn points for recycling which could accumulate to £70 worth of discounts and offers at more than 100 retail outlets.
Each household to register will be given 100 points automatically and will earn 50 points more for visiting the website to learn about the scheme.
The way it will work is by people registering that they have recycled either through Greenredeem’s website, through the smartphone app or by calling the company’s customer care team.
As well as rewarding themselves, residents will also be able to donate points to local community projects.
Ealing Council rolled out the incentive-based project and national partners include Marks & Spencer, Cineworld, Red Letter Days and Cycle Surgery.
Council Leader Julian Bell said: “I am delighted we are introducing this new residents’ rewards scheme for those who recycle.
“Being green will now be even better for your pocket, with discounts at local and national stores, and there will also be opportunities to support local projects.”
Local Ealing businesses already signed up to the scheme include Toni & Guy, Harris and Hoole, Tranquillity, London Bike Hub and Gurnell and Northolt Leisure Centres.
Rob Crumbie at Greenredeem said: “We’re delighted Ealing Council is taking such positive steps to encourage green action.
“In other parts of the UK, Greenredeem’s reward schemes have already increased recycling rates by three times the national average, improving the local environment, helping local businesses and saving local councils money through reduced landfill taxes, which can then be reinvested in the local community.”
For more information see www.greenredeem.co.uk, call the Greenredeem customer service team on 0844 409 9490 or go to www.ealing.gov.uk.
