Musing on the opportunities presented to car designers by the progress of electric power, Ian Callum had this to say: ‘My personal view is that electric cars are a new start. Car design will change more in the next 15 years than it has in the past 100 - electrification will kickstart the biggest change in automotive design in history.’
To Callum, this has more to do with the packaging of space than anything else. With battery packs getting smaller and being placed under the floor, and with so many mechanicals being removed, like transmission tunnels, there is a lot more potential space to play with.
Or you make the cars smaller. How manufacturers deal with these challenges will shape how cars look for the next generation. To Callum, electric power represents freedom, not just from pollution but also from restrictions on space.
Of course, many have already taken steps down that road. Tesla should launch their Model X this year and they’re taking a lot of orders for the Model 3. Jaguar, we understand, plans to launch their first major electric vehicle in 2018, in a SUV shape to rival the Audi Q6 e-tron quattro concept which has already been seen on the show circuit.
Jaguar has already styled an electric vehicle, the C-X75 concept, and will begin a testing schedule this August to enter next year’s Formula E electric car racing series to gain experience.