Generous Ealing Gazette readers put huge smiles on children's faces as they unwrapped donated presents at an annual Christmas party.
We have been working with Home-Start and EASE (Empowering action and social esteem) for this year's tenth annual Christmas Toy Appeal.
And last week, Santa was able to stop by to deliver the sackfuls of gifts families in Ealing.
Alan Gillett, chair of Home-start which provides support for families facing poverty, isolation or depression was delighted with the response.
Mr Gillett, who donned the Father Christmas outfit this year, said: "More than 30 families enjoyed a meal and classic Christmas carols and everyone was thrilled - the children especially.
"All these presents that were donated from the public and The Southall Lions Club were really given to families in need and we would like to say a big thank you."
St Saviour's School in The Grove, Ealing, also joined this year's appeal and more than 100 presents were brought in by the children.
The presents will be distributed to families receiving support from EASE and Ruth Abel, chairwoman of the association of friends for the PTA, said: "The children were very excited to be able to help and being a Christian school, this sends a good message that it is not always about having but giving to others who may be less fortunate.
"By donating presents, the children were giving a tangible thing rather than money and we will be thinking of helping out again next year."