Outraged residents and colleagues have slammed a rubbish collection company for banning a worker's colourful hat which brightens their day.
Popular employee Mike Ahmed has won praise for his helpfulness and cheerfulness at the Greenford Recycling and Re-use Centre and is known for his trademark headgear.
But he was told to ditch the bizarre creation last week by May Gurney, which has taken over the operation of the site in Greenford Road, because of health and safety.
A colleague, who gave his name only as Frank, said about 100 people had voiced their unhappiness, and a councillor has taken up the case.
Frank added: "It's part of his character, he's been wearing it for at least a couple of years without any problem. It's just so petty.
"He's always smiling, laughing and joking, you never see him in a bad mood. He goes above and beyond the call of duty, helping people with carrying the recycling rather than just showing them where to put it, and cheering people up."
In June Mr Ahmed won £50 for a nomination in the Ealing Council staff awards in the unsung heroes category. He donated the winnings to the Meadow House Hospice.
Councillor Mohammed Aslam often uses the centre to dispose of the packaging waste from his electricals shop and is writing to May Gurney.
He said: "People are upset.
"He's working hard helping people, I don't understand why they're making such a big thing out of such a little issue. It's not hurting anyone and it entertains people.
Nicola Peake, May GurneyÕs managing director for Environmental Services, said: "As of November 1 we rolled out approximately 500 new hi-visibility orange uniforms to our employees in Ealing.
"This is to ensure our workforce is safe and visible.
"Our commitment to the health and safety of our employees and public is paramount and this is why we have issued the new standard uniform.
"We've been delighted with the positive feedback from residents who confirm the new uniform is a large improvement."