Builders have commenced work to redevelop a car park and office block into 418 luxury apartments.
St George West London was given planning consent this summer to transform the Kings Mall car park in Glenthorne Road, Hammersmith.
One, two and three-bedroom flats and penthouses have been designed by architects Lifschutz Davidson Sandilands with buildings arranged around landscaped courtyards.
Workers entered the site last month and an information and sales centre has opened in Beadon Road.
Demolition of the car park is due to begin in January and the former West 45 office block will be knocked down next summer.
The first residents are expected to move in during summer 2016 with the final phases should be completed by the end of 2018.
Ian Dobie, managing director of St George West London, said: “Sovereign Court has been designed on a grand scale. The scheme will be one of the most significant and prestigious residential developments to be undertaken in Hammersmith town centre in recent years and its popular Zone 2 location will ensure strong growth in the future.”
During the planning stages, Labour councillors complained at the lack of affordable or subsidised housing within the luxury development, where prices range from £499,950 to £1.5million for a three-bedroom penthouse on the 10th floor.
However, St George has agreed to provide 124 homes - nearly a third - through a discount market sales scheme in conjunction with Hammersmith and Fulham Council. First time buyers who live or work in the borough will be able to purchase flats in Sovereign Court for as little as £105,000.
For more information, call 020 8741 2400 or email sovereigncourt@stgeorgewl.com.
