While the hedonists of the King's Road set were pre-occupied with the Swinging 60s, a grim orgy of killing was taking place just a few kilometres to the west.
A serial killer obsessed with prostitutes murdered six, possibly eight, young women between 1964 and 1965, dumping their naked and mutilated bodies on the banks of the River Thames. His heinous acts earned him the moniker Jack the Stripper.
As suddenly as it started, the killing spree ended, leaving police to speculate on the identity of the murderer.
Jack the Stripper has never been caught and is now part of London's macabre folklore.
But the dormant investigation has been given a boost after the name of a notorious Welsh double-child murderer was put in the frame for the killings.
Harold Jones was aged 15 when he was convicted of killing two girls, aged eight and 11, in Abertillery, Wales. He served 20 years for his crime and was released in 1941 and moved to Fulham.
"We know he was living in Hestercombe Avenue, Fulham, as Harry Stevens until 1962," says author Neil Milkins who conducted research into Jones' movements for his book Every Mother's Nightmare.
"The next record is from 1965 when he is living in Aldensley Road, Hammersmith, as Harry Jones. But his whereabouts during the years of the killings is unknown. I don't know that he was involved in the Hammersmith murders, but it is certain a psychopath with the capability of committing callous crimes and covering them up was around the area."
Mr Milkins examined Jones' psychologist and prison reports at the National Archives Centre, in Kew, before handing his suspicions over to Scotland Yard's murder review team.
He says there are similarities between the Jones' murders in Wales and those in Hammersmith, four decades later, including the killer's habit of storing the bodies in a warehouse for days before disposing of them.
In November 1963 the first body appeared, dumped naked but for a nylon stocking, was on a garbage dump on the side of the Thames. A post-mortem revealed several teeth were missing and she had been strangled.
Several other bodies turned up, most killed in an identical way choked, nearly nude, teeth smashed out and with traces of paint left on their bodies - a distinctive pattern of murder but still out-foxing Scotland Yard detectives.
"The coincidence of Harold Jones being there just jumped out at me and I'm hoping people come forward with more information on him - where he worked, who he associated with and the kind of person he was. I want to find out where he was between 1962-65, the answer to that may answer a whole lot of other questions," he added.
The murders left detectives scratching their heads with a number of high-profile names linked to them, without charges ever being pressed.
A Scotland Yard spokeswoman said: "We never close our investigation into an unsolved case and if any new evidence or leads come to light we will examine it."
Harold Jones died in Hammersmith in 1971, his death certificate names him as 'Harold Jones, otherwise Harry Stevens'.