Blur musician Damon Albarn was among a crowd of shoppers who watched in horror as a double-decker bus smashed through the window of the Lacy Gallery in Westbourne Grove, injuring 10 people.
The frontage of the antiques shop, at the junction of Ledbury Road and Westbourne Grove, was left in shards after a number 23 bus careered into it at 11am, on Monday.
Fred De Salle, who lives in Westbourne Grove, said that there had been two other crashes near the pedestrian crossing in Westbourne Grove in the past year.
He said: "One involved a bus and a car, and the other was a cab and a car. I think people drive too fast down the road, and don't see the crossing until someone steps out. Then the driver has to swerve to avoid a person, and ends up having a crash.
"Something needs to be done to make this road safer. I have a four-year-old daughter, and I'm worried something could happen to her."
Stephen Sutherland, who works at Hanina Gallery near the crash site, said: "I heard the most enormous thud, then I heard someone shouting 'Oh my God, Oh my God'.
"I looked out of the window to see a plume of dust pouring out of the shop into the road. There were at least seven ambulances.
"No one seemed to be seriously hurt, just cuts and bruises, but the passengers were clearly shaken.
"Thankfully Lacy Gallery was closed, as it always is on a Monday, or something more serious could easily have happened."
Anna Cuesta, who was working at Ventilo, a clothes shop in Westbourne Grove, added: "It was pretty scary for everyone who works here.
"We heard this huge noise and thought it was something to do with the building work going on in the road, but we quickly realised it was much more serious."
The bus was in collision with a van shortly before it smashed into the shop.
The drivers of the van and bus, as well as six passengers, were taken to hospital for treatment.Two others were treated at the scene. Police confirmed some suffered minor injuries.
The bus, which runs between Westbourne Park and Liverpool Street, was also badly damaged in the collision which left its front a mass of crumpled metal and smashed windows.
An investigation has been launched into the cause of the crash.