A jewellery shop and its former company director were fined thousands of pounds for selling goods without hallmark stamps which prove the quality of precious metals.
The court case was brought about by Brent Council, after Trading Standards Officers discovered several trays on which fifty-six rings labelled as gold, platinum or palladium were displayed, which did not feature any form of hallmarking stamp required by law.
Magistrates fined Mr Mahalingham £3,000 and ordered the company to pay a £4,500 fine and court costs of £1,371.
Leader of Brent Council, Councillor Muhammed Butt (Labour) said: "The law on hallmarking is there to protect consumers so that those buying jewellery are able to know what the true value of the item is, and to ensure that businesses are being open and fair with their customers.
"In Brent, we work really hard with businesses to ensure that they comply with the law, but we will never hesitate in prosecuting traders who flout the rules that are there to protect the general public."
Hallmarking is a legal requirement for jewellers selling precious metals such as gold and silver and is a guarantee of a certain quality as determined by the Assay office.